I'm sure you've seen them in Sainsbury's, but just in case you haven't then these little guys won't make much sense. For the last couple of years Innocent Smoothies have asked members of the public to knit hats for their smoothie bottles and for every hat they receive they donate money to Age UK or Age Action. Now, I wasn't as organised as I would have liked to have been, and when the UK deadline came around I only have a couple of hats and didn't in fact have the time to post them, so this morning I sent his little lot off to Dublin.
I think it's really good for Innocent to help raise awareness for Age UK and Age Concern, charities that help the elderly, especially over winter where thousands suffer in the cold because they can't afford the heating bills, or even die because of it. And in an ageing society I think it's important that we have these people to support and help. We can all do our little bit too, even if it's nothing more than checking on elderly neighbours.
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